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Timeless handcrafted leather for discerning consumers

Timeless handcrafted leather

for discerning consumers

Elcurio offers a curated collection of premium, handcrafted leather products, including bags, wallets, and accessories for both men and women. The brand emphasizes timeless elegance and exceptional craftsmanship, delivering luxury essentials designed to complement the modern lifestyle. Elcurio's range is perfect for those who appreciate refined style, durability, and a touch of sophistication in their everyday accessories.

Agency

Ping us

Project type

E - Commerce / Website / Mobile View

View project

https://www.elcurio.in/

Role

Ui / Ux Designer

Tools

Figma / Shopify

Timeline

June - September 2024

My role & impact

For Elcurio, I identified key areas for improvement in the website’s user experience and developed initial design concepts in Figma. I then implemented the final design on Shopify. To enhance the project, I explored and integrated new plugins, ensuring the website offered the features buyers needed for a seamless shopping experience. I also created a pitch deck with the team to present the website’s redesign, aligning on objectives and keeping the project efficient and focused on enhancing user experience.

Research

User Interviews

I conducted user interviews with potential website users through casual, day-to-day discussions. A selected few insights are showcased here.

Competitior Analysis

I worked on this competitor analysis to identify key takeaways and insights that we can adapt and implement in our website. By studying their strengths and areas for improvement, we can refine our approach to enhance user experience and improve navigation,

Takeaways

Lifestyle images alongside product images helps customers visualize the

product in real life.

The "Watch & Buy" feature, with a video and specs, gives a quick product overview.

Displaying product recommendations as chips is a remarkable touch.

The homepage is neat and uncluttered, making navigation smooth and user-friendly.

Tags like "Trending" and "Fast Delivery" on products provide quick, useful information, helping users make faster purchase decisions.

The homepage is neat and uncluttered, making navigation smooth and user-friendly.

Tags like "Trending" and "Fast Delivery" on products provide quick, useful information, helping users make faster purchase decisions.

Improvement area

The cluttered navigation bar could be simplified using Hick’s Law for better usability

Offers on the product page are well-placed but could be more visibly highlighted for better engagement.

CTAs should stand out more for better conversions.

Takeaways

Lifestyle images alongside product images helps customers visualize the

product in real life.

The "Watch & Buy" feature, with a video and specs, gives a quick product overview.

Displaying product recommendations as chips is a remarkable touch.

Improvement area

CTAs should stand out more for better conversions.

Lifestyle

User Testing & Iterations

To improve sales, we focused on building trust and payment reliability. Offering COD options and exclusive discounts made purchases more accessible and appealing. Clear return policies and multiple payment choices ensured a smoother and more secure shopping experience. Additionally, a well-timed pop-up was added to highlight ongoing offers and limited-time deals, encouraging users to make faster purchase decisions.

Key Learnings

E-commerce 101

This was my first e-commerce project, and I had
to learn how to incorporate features that build trust
and improve analytics in a competitive market.

This was my first e-commerce
project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

This was my first e-commerce project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

Navigating Shopify

Since Shopify was new to me,
getting familiar with its structure
and capabilities was a challenge. I explored its tools and functionalities, while implementing the required
features efficiently.

Navigating Shopify

Since Shopify was new to me, getting familiar with its
structure and capabilities was a challenge. I explored its
tools and functionalities, while implementing the required
features efficiently.

Since Shopify was new to me, getting familiar with its structure and capabilities was a challenge. I explored its tools and functionalities, while implementing the required features efficiently.

Iterative Improvements

I worked closely with the client,
ensuring clear communication
throughout the process. We followed
an iterative approach, making small
refinements at each stage

Iterative Improvements

I worked closely with the client, ensuring clear
communication throughout the process. We followed an
iterative approach, making small refinements at each
stage

I worked closely with the client, ensuring clear
communication throughout the process. We followed an iterative approach, making small refinements at each stage

I worked closely with the client, ensuring clear
communication throughout the process. We followed an iterative approach, making small refinements at each stage.

Let's Connect

niviarul29@gmail.com

My Workshop

Let's Connect

niviarul29@gmail.com

My Workshop

Competitior Analysis

Takeaways

Improvement area

Takeaways

Improvement area

User Testing & Iterations

Key Learnings

E-commerce 101

This was my first e-commerce project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

This was my first e-commerce project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

This was my first e-commerce project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

Navigating Shopify

Since Shopify was new to me, getting familiar with its structure and capabilities was a challenge. I explored its tools and functionalities, while implementing the required features efficiently.

Navigating Shopify

Since Shopify was new to me, getting familiar with its structure and capabilities was a challenge. I explored its tools and functionalities, while implementing the required features efficiently.

Since Shopify was new to me, getting familiar with its structure and capabilities was a challenge. I explored its tools and functionalities, while implementing the required features efficiently.

Since Shopify was new to me, getting familiar with its structure and capabilities was a challenge. I explored its tools and functionalities, while implementing the required features efficiently.

Iterative Improvements

I worked closely with the client, ensuring clear communication throughout the process. We followed an iterative approach, making small refinements at each stage

Iterative Improvements

I worked closely with the client, ensuring clear communication throughout the process. We followed an iterative approach, making small refinements at each stage

I worked closely with the client, ensuring clear communication throughout the process. We followed an iterative approach, making small refinements at each stage

I worked closely with the client, ensuring clear communication throughout the process. We followed an iterative approach, making small refinements at each stage.

Let's Connect

Let's Connect

Let's Connect

Let's Connect

My Other Works

This was my first e-commerce project, and I had
to learn how to incorporate features that build trust
and improve analytics in a competitive market.

This was my first e-commerce
project, and I had to learn how to incorporate features that build trust and improve analytics in a competitive market.

Since Shopify was new to me,
getting familiar with its structure
and capabilities was a challenge. I explored its tools and functionalities, while implementing the required
features efficiently.

Since Shopify was new to me, getting familiar with its
structure and capabilities was a challenge. I explored its
tools and functionalities, while implementing the required
features efficiently.

I worked closely with the client,
ensuring clear communication
throughout the process. We followed
an iterative approach, making small
refinements at each stage

I worked closely with the client, ensuring clear
communication throughout the process. We followed an
iterative approach, making small refinements at each
stage

I worked closely with the client, ensuring clear
communication throughout the process. We followed an iterative approach, making small refinements at each stage

I worked closely with the client, ensuring clear
communication throughout the process. We followed an iterative approach, making small refinements at each stage.